Turn your genuine journey into a brand that deeply resonates, naturally converts, and grows effortlessly alongside you.
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Online Without Losing Yourself
Finally navigate social media with clarity, protect your creative energy, and build a community authentically aligned with who you are—not who others expect you to be.
- Create without burnout.
- Grow with genuine intention.
- Connect without compromise.
Content 101
Quickly and confidently transform your passion into engaging, easy-to-create content that brings customers to your door—without confusion or overwhelm.
- Simplify your content creation.
- Spark conversations that convert.
- Build a loyal audience.
The Storytelling for Coffee & Hospitality
Learn how to share brand-defining stories that instantly resonate, spark loyalty, and inspire customers to proudly retell your narrative—creating deeper emotional connections.
- Clarify your unique story.
- Create emotional bonds.
- Inspire customer advocacy.
Mastering Content Strategy
Effortlessly scale your coffee and hospitality brand’s reach and impact by strategically turning followers into loyal customers, all while staying true to your authentic voice.
- Strategically grow your audience.
- Convert followers into loyal fans.
- Stay authentic while scaling.
The Complete Rizki Way Bundle
Stop guessing and start growing—this comprehensive bundle aligns your entire content strategy from idea to impact, guiding you to clarity, confidence, and genuine growth.
- Gain total brand clarity.
- Achieve content consistency.
- Accelerate authentic growth.
One powerful session. Clarify your vision, strengthen your brand, simplify your strategy make your next move confidently and clearly.
Strategic Clarity Session
A powerful, results-driven 45-minute session designed for hospitality leaders and brand builders needing instant clarity. Streamline operations, sharpen brand positioning, elevate guest experiences, and gain immediate, actionable insights—complete with a personalized action plan and clear next steps.
Growth Accelerator Workshop
An immersive, high-impact 90-minute workshop crafted for hospitality leaders and dynamic teams ready to reset, realign, and strategically scale. Overcome growth hurdles, refine your market positioning, clarify brand identity, and receive a customized strategic roadmap for immediate action.
On-Site Transformation Immersion
A comprehensive 10-day immersive experience where Rizki integrates directly into your hospitality operations—identifying critical gaps, reshaping your team culture, enhancing customer experience, and creating a strategic operational framework for clarity, alignment, sustainable growth, and long-term excellence.
MEET RIZKI NUGRAHA
The Mind Behind The Rizki Way
Rizki Nugraha empowers visionary leaders to transform their brands into strategic business assets—with clarity, soulful storytelling, and powerful strategy.
WHAT SHAPES MY THINKING
- Over a decade deeply immersed in coffee, branding, digital strategy, travel, and growth—built by experience, not theory.
- Hands-on expertise in wellness and media, delivering real-world lessons and tangible results.
- Coaching and speaking to trendsetters, not followers.
- Driving seven-figure growth through strategic positioning, impactful storytelling, and growth strategies you’ll genuinely feel good about.
Rizki (“Risky”) Nugraha is a strategist, storyteller, and cultural speaker trusted by founders, industry leaders, and iconic brands worldwide.
Born in Java and raised in Bali, Indonesia, Rizki draws deeply from diverse culinary traditions, premium beverages, and digital marketing expertise. Now based in Jackson Hole, Wyoming—with frequent travels to New York, Los Angeles, and international destinations—he collaborates with high-profile clients, delivers keynote speeches on mindfulness, and shares transformative insights gained through mentorship from eight-figure business leaders.
As Director of Hospitality at Overview Coffee and founder of Catered by Luka, Rizki transforms brands into strategic business advantages through precise positioning, crystal-clear product identities, and actionable growth strategies.
Rizki has served prestigious events for Ferrari, advised luxury hospitality groups like Aman, and guided high-growth startups through launch, scaling, and reinvention. His background as a competitive barista sharpens his intuitive ability to anticipate market shifts, seize opportunities, and craft strategies that genuinely convert.
His impactful work has been featured in leading publications including Food & Wine, Forbes, Outside Magazine, and Huckberry.
Work 1:1 with Rizki Nugraha.
Ready to make your next strategic move?
Let’s make it happen, together.
“If you lose yourself while building your brand, you’ve built the wrong brand.”